Q&A Hero

Q: Natasha's company seeks markets all over the world and attempts to sell products that are a result of planned production for markets in various countries. Which stage best characterizes the stage of international marketing involvement for Natasha's company? A) infrequent foreign marketing B) domestic marketing C) no direct foreign marketing D) international marketing E) internal marketing

Q: The word "toy" is an example of a _____. A. syntax B. phoneme C. taxon D.

Q: _____ have many jobs in grammar, such as marking tense and number. A. Syntax B. Phonemes C. Morphemes D.

Q: The rules of _____ describe the way meaningful units can be combined in words. A. morphology B. phonology C. syntax D.

Q: The rules that govern _____ describe the sound sequences that can occur in a language. A. pragmatics B. phonology C. syntax D.

Q: A _____ is a minimal unit of meaning; it is a word or a part of a word that cannot be broken into smaller meaningful parts. A. symbol B. morpheme C. phoneme D.

Q: Phonology is to _____ as morphology is to _____. A. sound; meaning B. meaning; sound C. appropriate use of language in different contexts; correct word order D.

Q: While Heidi's company does not typically sell internationally, they have a temporary surplus in the small appliances they manufacture and decide to promote them in other countries. Which stage of international marketing involvement does this represent? A) infrequent foreign marketing stage B) regular foreign marketing stage C) no direct foreign marketing stage D) international marketing stage E) global marketing stage

Q: In the word "falling," both "fall" and "-ing" are considered _____. A. morphemes B. phonemes C. graphemes D.

Q: An example of the basic unit of sound in the English language is the sound the letter "m" makes. This sound is called a _____. A. morpheme B. phoneme C. grapheme D.

Q: A _____ is the basic unit of sound in a language. A. morpheme B. phoneme C. grapheme D.

Q: The sound system of a language is called _____. A. morphology B. semantics C. phonology D.

Q: Watson's, a firm that specializes in dog food and grooming products, has a very well-established domestic market. The company does not actively sell its products outside national borders but provides goods to customers who contact them directly or place orders with them through the Internet. Watson's is currently in the ________ stage of international marketing involvement. A) frequent foreign marketing B) active foreign marketing C) global marketing D) regular foreign marketing E) no direct foreign marketing

Q: Which of the following is NOT one of the five rules of language? A. Phonology B. Syntax C. Morphology D.

Q: Someone with a vocabulary of only 200 words can recombine the words in different ways to say thousands of different things. This aspect of language is referred to as: A. syntax. B. phonology. C. morphology. D.

Q: A form of communication that is based on a system of symbols is called _____. A. syntax B. grammar C. language D.

Q: Jim and Joanna are curious to know if their baby will grow up to be a child with high IQ. Which of the following measures for assessing infant development is correlated with measures of intelligence in older children and would best suit the purpose? A. Bayley-III B. Gesell test C. Fagan test D.

Q: In the context of stages of international marketing involvement, a company's product reaches a foreign market without any conscious effort on the part of a marketer during which stage of the process? A) infrequent foreign marketing stage B) regular foreign marketing stage C) no direct foreign marketing stage D) international marketing stage E) global marketing stage

Q: The Bayley Scales of Infant Development are used to assess Mathias, who does very well on it. A high score on the Bayley mental scale: A. indicates that Mathias will perform poorly in social skills quotient (SSQ) tests later in childhood. B. indicates that Mathias will have a high score in IQ tests later in childhood. C. indicates that Mathias will have a very low IQ score later in childhood. D.

Q: The _____ focuses on an infant's ability to process information in such ways as encoding the attributes of objects, detecting similarities and differences between objects, forming mental representations, and retrieving these representations. A. developmental quotient B. Bayley Scales of Infant Development C. Fagan Test of Infant Intelligence D.

Q: Charisma is six months old and can vocalize pleasure and displeasure, search for objects out of reach, and approach a mirror that is placed in front of her. According to the Bayley Scales of Infant Development, Charisma: A. is developing normally. B. is developmentally delayed. C. has an IQ of 110. D.

Q: According to the Bayley mental scale, by _____ of age, the infant should be able to inhibit behavior when commanded to do so, imitate words the examiner says, and respond to simple requests. A. 10 weeks B. 6 months C. 12 weeks D.

Q: When considering the stages of international marketing involvement, it is important to remember that A) a firm essentially progresses through the stages in a linear order. B) the international marketing stage is a direct result of temporary surpluses caused by variations in production levels or demand. C) a larger home market with a smaller production base favors internationalization. D) a firm may be in more than one stage simultaneously. E) at the global marketing level, a firm focuses on market segmentation based on geographical borders.

Q: According to the Bayley mental scale, a _____ infant should be able to vocalize pleasure and displeasure, persistently search for objects that are just out of immediate reach, and approach a mirror that is placed in front of the infant by the examiner. A. 2-month-old B. 6-month-old C. 4-month-old D.

Q: Identify the widely used assessment method of infant development that has five scalescognitive, language, motor, socioemotional, and adaptive. A. Apgar Scale B. Brazelton Neonatal Behavioral Assessment Scale C. Gesell test D.

Q: In the current version of the Gesell test and Bayley Scales of Infant Development, the subscores obtained from the four and five different categories of Gesell test and Bayley Scales of Infant Development respectively are combined into an overall score that determines the infants': A. intelligence quotient (IQ). B. intelligence inventory score (IIS). C. developmental quotient (DQ). D.

Q: Jean Mandler argues that early categorizations are best described as _____ categorization. A. conceptual B. textual C. factual D.

Q: Using habituation experiments, some researchers have found that infants as young as _____ can group together objects with similar appearances. A. five to six days B. three to four weeks C. three to four months D.

Q: Which firm has a better chance of accelerating the internationalization process? A) Box-Co has key managers well-networked internationally. B) Ironworks International uses more traditional manufacturing practices. C) Piano Plus primarily focuses all its operations and production capacities to meet the domestic market needs. D) Animal Awareness and Action refrains from using the Internet as its major communication platform. E) Kenilworth Karts has larger home markets and smaller production capacities.

Q: _____ are cognitive groupings of similar objects, events, people, or ideas. A. Symbols B. Concepts C. Habits D.

Q: A newborn baby widens her eyes after her mother widens her eyes and mouth and smiles at the baby. Meltzoff would say that this baby is: A. exhibiting a reflex. B. engaging in true imitation. C. showing deferred imitation. D.

Q: Mandy sees a little girl in the grocery store throwing a tantrum for a toy. Mandy screams and cries for some candy the following week at the mall. Mandy is displaying: A. dishabituation. B. habituation. C. object permanence. D.

Q: From about 6 to 12 months of age, the maturation of the _____ and the surrounding cerebral cortex, especially the frontal lobes, makes explicit memory possible. A. amygdala B. hippocampus C. hypothalamus D.

Q: Which firm seems better equipped for internationalization? A) a firm that sells its products only to those foreign customers who directly contact the firm B) a firm that has a production capacity that is larger than home market demand C) a firm that focuses its production activities on meeting the demands in the home market D) a firm that has a culturally diverse employee profile but few competitive offerings at the global level E) a firm that has little intention of maintaining a continuous market representation

Q: Most of young infants' conscious memories appear to be _____, although their implicit memory of perceptual-motor actions can be _____. A. substantial; rather fragile B. well-developed; underdeveloped C. rather fragile and short-lived; substantial D.

Q: Renee remembers very little about the first three years of her life. Psychologists find this normal and call it: A. retroactive memory interference. B. infantile amnesia. C. child memory loss. D.

Q: June knows the names of all the states that comprise the United States. The names of the states are a part of June's _____ memory. A. innate B. explicit C. distinctive D.

Q: Remembering how to swim is an example of: A. implicit memory. B. deferred imitation. C. joint attention. D.

Q: What is the most effective way to achieve organizational global awareness? A) hiring entry-level employees based on the sole criterion of global awareness B) organizing frequent employee trips to foreign cultures to increase their sensitivity C) increasing the diversity mix of the front-level employee profile D) having a culturally diverse senior executive staff or board of directors E) promoting social networking as a means to improve inter-cultural communication

Q: Most researchers find that babies do not show _____ until the second half of the first year. A. dishabituation B. explicit memory C. habituation D.

Q: When Abraham describes to his friend what he did in his last summer vacation, he relies on his _____ memory. A. implicit B. explicit C. procedural D.

Q: Juno is riding a bike. Riding a bike requires Juno to use her memories of skills and routine procedures that are performed automatically; this type of memory is referred to as _____ memory. A. explicit B. implicit C. semantic D.

Q: Which is the process by which information gets into memory? A. Encoding B. Encrypting C. Enlisting D.

Q: _____ involves the retention of information over time. A. Attention B. Memory C. Cognition D.

Q: Tomas is a manager at a frozen food company and wants to understand the way people in different countries think and act so that the company can respond to their needs appropriately. What is the best aid he can use to accomplish this? A) a sound financial background B) better political connections C) an understanding of foreign investment opportunities D) an understanding of macroeconomics E) knowledge of the foreign country's history

Q: Which of the following statements about joint attention is NOT true? A. Joint attention requires the ability to track another's behavior. B. Emerging forms of joint attention occur at about 4 to 5 months. C. Joint attention requires that one person directs another person's attention. D.

Q: Which of the following is a requirement of joint attention? A. An ability to manipulate objects B. An ability to track another's behavior C. A lack of interest in others D.

Q: When two individuals focus on the same object or event, the process is called: A. sensory attention. B. joint attention. C. amalgamous attention. D.

Q: Eight-month-old Andrew suffered brain damage at birth. His identical twin, Alex, had no brain damage. Research on habituation will likely predict that: A. Alex will not habituate as well as Andrew. B. both twins will habituate at about the same level. C. Andrew will not habituate as well as Alex. D.

Q: A globally aware manager is characterized by A) using one's home culture's values alone to market one's products in foreign countries B) accepting the cultural ways of another individual as his or her own C) tolerating cultural differences and allowing others to be different and equal D) discarding one's home culture's standards to adopt the global cultural standards E) controlling any influences that the global cultural standards may have on the marketing process

Q: _____ provides a measure of an infant's maturity and well-being. A. Assimilation B. Habituation C. Lateralization D.

Q: Farah shows her baby a colorful block several times. The baby looks carefully at the block at first, but then turns her attention to a different toy after seeing the block a few times. The baby is displaying _____. A. distraction B. imitation C. habituation D.

Q: The focusing of mental resources on select information is called _____. A. assimilation B. attention C. habituation D.

Q: Attention in the first year of life is dominated by a(n) _____ process that involves directing attention to potentially important locations in the environment, that is, "where," and recognizing objects and their features, that is, "what." A. orienting/tracking B. sustained/focused attention C. habituation/dishabituation D.

Q: Why does understanding one's own culture require additional study? A) to find out why cultural traits in one's own country does not affect market behavior B) because much of the cultural influence on market behavior is at the subconscious level C) since without which, understanding the cultural traits of one's own country is impossible D) because an average manager must have extensive cultural knowledge of all countries in the world E) because cultural influence on one's own market behavior is generally minimal

Q: Which of the following is a key criticism of Jean Piaget's theory of cognitive development? A. Jean Piaget failed to conduct observations in an infant's everyday environment. B. Jean Piaget failed to conduct observations in controlled settings. C. Infants are more competent than Jean Piaget thought. D.

Q: In considering the big issue of whether nature or nurture plays the more important role in infant development, Elizabeth Spelke endorses a _____ approach that states that infants are born with domain-specific innate knowledge systems. A. core knowledge B. domain knowledge C. learned domain D.

Q: Research by Rene Baillargeon and her colleagues documents that infants as young as three to four months expect objects to be _____ in the sense that other objects cannot move through them and _____ in the sense that objects continue to exist when they are hidden. A. subject to gravity; transient B. consistent; existential C. substantial; permanent D.

Q: Research suggests that infants appear to understand the physical law of gravity: A. at birth. B. at around 6 to 8 months of age. C. at around 1 to 2 months of age. D.

Q: To avoid errors in business decisions, it is necessary to conduct a cross-cultural analysis that isolates the self-reference criterion (SRC) influences. What is the first step in this analysis? A) redefining the problem without the SRC influence B) solving the problem for the optimum business goal situation C) isolating the SRC influence in the problem D) defining the business problem or goal in home-country cultural traits, habits, or norms E) examining the isolated SRC influence to see how it complicates the problem

Q: Researchers like Baillargeon have found that infants' perceptual abilities are highly developed much earlier than Jean Piaget proposed. These researchers conclude that infants see objects as bounded, unitary, solid, and separate from their background definitely by _____ of age. A. eight to nine months B. one to two months C. three to four months D.

Q: In Baillargeon's view, infants have a pre-adapted, innate bias called the principle of _____ that explains their assumption that objects do not change their properties unless some external factor obviously intervenes. A. consistency B. inertia C. persistence D.

Q: A developmental psychologist studying infants' understanding of object permanence uses a method where infants see an event happen as it would normally occur. Then, the event is changed, often in a way that creates a physically impossible event. The result of this is that the infants look longer at the changed event indicating that he or she is surprised by it. Which method is being adopted here? A. Violation of expectations B. Habituation and dishabituation C. Visual preference D.

Q: Identify the type of error that occurs when infants make the mistake of selecting a familiar hiding place rather than a new hiding place as they progress into Piaget's fourth substage of the sensorimotor stage. A. Type 1 error B. Type 2 error C. F-not-N error D.

Q: Heather is shown a teddy bear. The teddy bear is then hidden from her, and she searches for it. This shows that Heather has developed a sense of _____. A. symbolic manipulation B. infinite generativity C. telegraphic thinking D.

Q: The most effective way to control the influence of ethnocentrism and the self-reference criterion is to A) reduce interaction with a culturally diverse audience. B) design products and services in a traditional manner. C) recognize their effects on our behavior. D) learn at least two foreign languages to understand the cultural differences. E) establish beneficial relations with the host country's government.

Q: The understanding that objects and events continue to exist even when they cannot be seen, heard, or touched is called: A. object containment. B. object permanence. C. object availability. D.

Q: According to Piaget, a _____ is an internal sensory image or word that represents an event. A. transducer B. sensation C. symbol D.

Q: In which sensorimotor substage does an infant develop the ability to use primitive symbols? A. Simple reflexes B. First habits and primary circular reactions C. Secondary circular reactions D.

Q: According to Piaget, the _____ sensorimotor substage marks the starting point for human curiosity and interest in novelty. A. second B. third C. fifth D.

Q: Brett, who is from Ohio, has taken a job in Thailand. Last week, he was confronted with a personnel issue and resolved it by saying that "In the U.S., you would be given one warning and then fired for this type of behavior." Brett did not take into account that company standards might differ in Thailand and the employee was acting appropriately. Which obstacle to international marketing does this demonstrate? A) collectivism B) self-reference criterion C) tragedy of the commons D) individualism E) marketing myopia

Q: Sixteen-month-old Akel plays endlessly with a ball, rolling it, throwing it, using it to knock over other toys, standing on it, and trying to ride on it. Which of Jean Piaget's substages of the sensorimotor stage is represented by Akel's behavior? A. Primary circular reactions B. Secondary circular reactions C. Coordination of secondary circular reactions D.

Q: Eleven-month-old Jenny uses her toy golf club to bring another toy within reach. According to Piaget's theory of infant development, Jenny is in the _____ substage of the sensorimotor stage. A. primary circular reactions B. secondary circular reactions C. coordination of secondary circular reactions D.

Q: Significant changes during the _____ substage involve the coordination of schemes and intentionality. A. primary circular reactions B. secondary circular reactions C. coordination of secondary circular reactions D.

Q: According to the substages of Piaget's sensorimotor stage of development, which of the following statements about the coordination of secondary circular reactions is NOT true? A. It develops between 8 and 12 months of age. B. The infant must be able to coordinate vision and touch, hand and eye. C. It develops between 12 and 18 months of age. D.

Q: Sarah, an infant of seven months, loves repeatedly hitting a toy that lights up and plays music on impact with her toy hammer. Sarah is in Piaget's substage of: A. reflexes. B. primary circular reaction. C. secondary circular reaction. D.

Q: What characteristic would impede the ability of a person to assess a foreign market in its true light? A) polycentrism B) pluralism C) xenocentrism D) ethnocentrism E) relativism

Q: In which sensorimotor substage does an infant's actions become more object-oriented? A. Simple reflexes B. First habits and primary circular reactions C. Secondary circular reactions D.

Q: Antonio swings his arms while lying in his crib. One of his arms accidentally hits the mobile hanging above him. This causes the mobile to move. Antonio continues to swing his arms but is unable to strike the mobile again. This is an example of a: A. habit. B. reflex. C. primary circular reaction. D.

Q: When Monica was born, she showed the typical grasping reflex by closing her fingers around anything that brushed against her palm. After a few weeks, she showed this grasping behavior even when nothing touched her palm. Monica developed a _____ or a scheme based on a reflex that became completely separated from its eliciting stimulus. A. habit B. simple reflex C. primitive symbol D.