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Question
A brand community refers toA. the relatively permanent, homogeneous divisions in a society that consists of people who share similar values, interests, behaviors, and brands.
B. a specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.
C. people to whom an individual looks to as a basis for purchasing particular brands.
D. those buyers who, through the size of their purchases, affect where marketing dollars will be spent on a particular brand.
E. those brands with whom a person does not wish to be identified with.
Answer
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