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Question
A branding strategy in which a firm markets some products under its own name(s) and other products under the name of a reseller because the segment attracted to the reseller is different from its own market is referred to as __________.
A. multibranding
B. generic branding
C. private branding
D. mixed branding
E. multiproduct branding
Answer
This answer is hidden. It contains 34 characters.
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