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Question
A business plan should consist of all of the following EXCEPT:a) an executive summary.
b) business fundamentals.
c) a marketing strategy.
d) a long and detailed analysis of goals.
Answer
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Related questions
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The advantage of growth through concentration is that you are growing in an area that you know and, presumably, have expertise.
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c) High market shares, low-growth market
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a) negotiation; implementation
b) implementation; direction
c) formulation; implementation
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Which of the following is an example of a strategic question for a functional strategy?
a) "How can we best utilize the marketing department to support implementation of the business strategy?"
b) "What kind of product or service mix should we have?"
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Which of the following is an example of a strategic question at the business strategy level?
a) "How are we going to compete for customers in a competitive market?"
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An environment for making decisions in which information is incomplete, yet one can still reasonably estimate probabilities for the outcomes of various options is called a(n):
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b) certain environment.
c) uncertain environment.
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a) favorable
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__________ are managers who are comfortable with intangibles and value flexibility and human relationships.
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The three different conditions or problem environments in which managers make decisions are:
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c) absolute, uncertain, and indeterminate.
d) certain, absolute, and risk.
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James is a proactive information gatherer and a forward-thinking manager. He is an example of a:
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b) problem avoider.
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Do you support the classical view of corporate social responsibility? Give reasons.
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A(n) __________ is a formal statement of values and ethical standards.
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__________ justice focuses on treating people the same regardless of personal characteristics.
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The main reason for the actions of whistleblowers is the praise and recognition that they receive from the companies in which they uncover unethical practices.
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b) Recognize the ethical dilemma.
c) Get the facts.
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a) eliminating
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c) acknowledging
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__________ involves building and maintaining positive relationships with other people.
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A manager is held accountable by __________ and is dependent upon his or her __________.
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__________ describes the requirement of one person to answer to a higher authority for performance achieved in their area of responsibility.
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Global sourcing involves contracting for work to be performed in other countries.