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Question
A channel captain refers to
A. a member of a distribution channel that takes control through hegemony (power is not assigned, but assumed).
B. a channel member (producer, wholesaler, or retailer) who coordinates, directs, and supports other channel members.
C. a channel team member known for his or her expertise in cutting through red tape.
D. a person responsible for implementing a firm's a mission statement, linking all members of the marketing channel through a common goal.
E. the person with greatest authority who represents his or her channel in the distribution chain.
Answer
This answer is hidden. It contains 36 characters.
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