Question

A company is trying to decide which of two new product lines to introduce in the coming year. The predicted revenue and cost data for each product line follows:


Product A Product B
Sales............................................................ $80,000 $96,000
Direct materials............................................................ 3,000 6,000
Direct labor............................................................ 30,000 45,000
Other cash operating expenses............................................................ 7,500 9,000
New equipment costs............................................................ 75,000 100,000
Estimated useful life (no salvage)............................................................ 5 years 5 years

The company has a 30% tax rate, it uses the straight-line depreciation method, and it predicts that cash flows will be spread evenly throughout each year. Calculate each product's payback period. If the company requires a payback period of three years or less, which, if either, product should be chosen?

Answer

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