Question


A company paying a set amount to Facebook for every time a user clicks on its ad is known as __________, whereas a company that pays pennies for every 1,000 times its ad loads on a Facebook page and people may see it is referred to as __________.
A. variable fee; fixed fee
B. cost per click; cost per thousand
C. fixed fee; variable fee
D. cost per thousand; cost per click
E. traditional cost; social media cost

Answer

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