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Question
A competitive advantage refers toA. the cluster of benefits that an organization promises customers to satisfy their needs.
B. those characteristics of a product that make it superior to competitive substitutes.
C. a unique strength relative to competitors that provides superior returns, often based on quality, time, cost, or innovation.
D. actions taken by a firm with the sole intent of putting a competitor out of business.
E. the added value given to a product beyond the functional benefits provided.
Answer
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