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Question
A concept test is an
A. internal evaluation among members of the entire cross-functional new-product development team that consists of preliminary testing of a new-product idea rather than the actual product.
B. external evaluation with consumers that consists of preliminary testing of a new-product idea rather than the actual product.
C. internal evaluation that consists of preliminary testing of a new-product idea using a mock-up or prototype of the new item.
D. in-house computer simulation of the new product that closely resembles the actual product to forecast sales.
E. in-depth questionnaire filled out both by internal marketing personnel and external customers to ensure that the final product meets all the needs expressed in the original product plan.
Answer
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