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Question
A consideration set refers toA. the group of brands a consumer would consider acceptable from among all the brands in the product class of which he or she is aware.
B. the group of generic brands that a consumer would reluctantly consider acceptable.
C. the group of brands of which a consumer is aware.
D. all possible competitive product substitutes that may satisfy a consumer's needs regardless of the product class.
E. those product alternatives a consumer has considered, including those deemed unacceptable.
Answer
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