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Question
A corporate vertical marketing system refers to
A. small, independent retailers that form an organization that operates a wholesale facility cooperatively.
B. professionally managed geographically dispersed marketing channels that are controlled through strategic channel alliances.
C. the combination of successive stages of production and distribution under a single ownership.
D. professionally managed and centrally coordinated marketing channels designed to achieve channel economies and maximum marketing impact.
E. a contractual arrangement between a parent company and an individual or firm that allows the individual or firm to operate a certain type of business under an established name and according to specific rules.
Answer
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