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Question
A drawback of using overhead transparencies is that they are limited to static displays.A) True
B) False
Answer
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Related questions
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What does AIDA stand for?
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__________ is reasoning from specific evidence to a general conclusion.
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If price is one of your strong selling points, you _____________
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C) break the total price into smaller units ("Just six easy payments of $19.95 each will bring you this lovely collector's item").
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A) introduce the main idea.
B) create interest in the main idea.
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When it comes to persuasive messages, the indirect approach _____________
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B) let them know that you're not rigid about what you have to say.
C) establish common ground with them.
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A) Age
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If you expect a hostile audience, you should be careful to present all sides of an issue before making the case for your own argument.
A) True
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An example of faulty logic is to assume that one event caused another just because it happened first.
A) True
B) False
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Logical flaws include circular reasoning.
A) True
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Induction refers to reasoning from a generalization to a specific conclusion.
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Abstract concepts such as freedom, prestige, or success can be used to enhance the emotional content of persuasive messages.
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When deciding on the approach to take in composing a persuasive message, an important factor to take into account is your corporate culture.
A) True
B) False
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All persuasive messages are by nature unethical.
A) True
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To devise an effective persuasive message, you need to analyze audience members and then appeal to their needs.
A) True
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