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Question
A few years ago, Frito-Lay developed Frito-Lay Lemonade as a thirst-quencher for those consumers who also like Frito-Lay's salty snacks such as Fritos corn chips. But when people think of the brand name Frito-Lay, thirst-quenching is not a benefit that comes to mind and Frito-Lay Lemonade failed. This innovation strategy is known as a
A. brand extension.
B. radical invention.
C. product line extension.
D. disruptive innovation.
E. product deletion.
Answer
This answer is hidden. It contains 109 characters.
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