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Question
A few years ago, tea was a product with relatively little growth and was considered to be a product for the old and the middle-aged. Then tea manufacturers started promoting the health benefits of tea. Since the introduction of the research on how tea provides the body with useful anti-oxidants, tea consumption has increased by more than 25 percent, and it appears its market share will continue to grow, especially among young women in their twenties. This is an illustration of how promotion can:a. change the importance of beliefs about product attributes
b. change beliefs about product attributes
c. add new beliefs about product attributes
d. reinforce current beliefs about product attributes
e. discover consumer needs about product attributes
Answer
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