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Question
A firm is considering a large price cut on its leading product as a way to gain market share. One executive strongly disagrees with the price cut. He observes that they are in the same marketplace as their rivals and do not have any competitive advantages in their cost structure. If they cut prices, their competitors will likely do the same. The end result is that everyone will make less money. These arguments are an example of ________________.
A. a strategy of forbearance
B. a strategy of co-opetition
C. a hardball strategy whereby competitive actions are not undertaken without a clear advantage
D. a weakness strategy that leads a company into constant decline
Answer
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