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Question
A French ticket company that represents tickets for a musical concert in Spain without ever buying the seats is a(n) ______.
a. import middleman
b. service middleman
c. merchant middleman
d. agent middleman
e. trade middleman
Answer
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Related questions
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A payment that is made by an international marketer in order to secure shelf space in a store is referred to as which of the following?
a. bill-back fee
b. shelving fee
c. promotional fee
d. slotting fee
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Which type of consumer uses price as the only purchase criterion?
a. promotion prone
b. price sensitive
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d. preferred brand
e. deal prone
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b. repeat purchases
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a. contest or sweepstake
b. premium
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a. premium
b. bonus pack
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Which of the following is NOT a common goal of consumer promotions in international marketing?
a. obtain trial usage of a product
b. increase consumption of an existing brand
c. build brand loyalty
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a. True
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Sampling can be an effective method of increasing short-term sales.
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A recent study indicated that Chinese consumers do not respond positively to rebates.
a. True
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International marketers use direct strategies when they sell a product directly to their customers without the use of intermediaries.
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Which of the following is NOT a stage in the international negotiation process?
a. preparation
b. relationship building
c. information gathering
d. qualifying
e. closing the deal
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International mass media advertising budgets have gradually increased over the past decades.
a. True
b. False
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The use of international consumer promotions has declined in recent years due to the proliferation of the Internet and direct marketing availability.
a. True
b. False
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Sales promotions take two major forms: consumer promotions and trade promotions.
a. True
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Which of the following emphasizes the value of an outcome in a public relations campaign?
a. enhancement
b. entitlement
c. expansion
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e. explaining
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What term describes an arrangement in which a manufacturer agrees to pay for part of the advertising expenses for a retailer in exchange for promoting a specific product or products?
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List and describe the five steps involved with developing an international advertising program.
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One common criticism of international advertising is that advertising overemphasizes materialism.
a. True
b. False
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Successful international guerrilla marketing programs generally take advantage of multiple media formats.
a. True
b. False
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The executional framework is the manner in which an advertising appeal and message strategy is delivered.
a. True
b. False
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a. True
b. False
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Cultures with high degrees of power distance often experience advertising with verbal and direct power claims.
a. True
b. False
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Renren is a popular social networking website for Chinese consumers.
a. True
b. False
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a. inoculation, incubation, and reflection
b. incubation, inflection, and infection
c. inoculation, inflection, and infestation
d. inoculation, incubation, and infection
e. inoculation, infestation, and ingestion