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Question
A good brand name should: (1) __________; (2) be memorable, distinctive, and positive; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.
A. never have a humorous connotation
B. suggest the product benefits
C. not be easily imitated
D. be patented
E. easy to spell and pronounce
Answer
This answer is hidden. It contains 287 characters.
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