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Question
A good brand name should: (1) suggest the product benefits; (2) __________; (3) fit the company or product image; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.
A. never have a humorous connotation
B. easy to spell and pronounce
C. not be easily imitated
D. be patented
E. be memorable, distinctive, and positive
Answer
This answer is hidden. It contains 287 characters.
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