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Question
A good brand name should: (1) suggest the product benefits; (2) be memorable, distinctive and positive; (3) __________; (4) have no legal or regulatory restrictions; (5) be simple and emotional; and (6) have favorable phonetic and semantic associations in other languages.
A. never have a humorous connotation
B. be easy to spell and pronounce
C. fit the company or product image
D. not be easily imitated
E. be patented
Answer
This answer is hidden. It contains 287 characters.
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