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Question
A group of product or service items that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range is referred to as a __________.
A. product class
B. product mix
C. product category
D. marketing category
E. product line
Answer
This answer is hidden. It contains 32 characters.
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