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Question
A hardware store owner placed an advertisement for Sylvania LED light bulbs in the local newspaper. Sylvania provided the storeowner with several high-quality, camera-ready sample advertisements. In addition to supplying the advertising formats, Sylvania also paid 50 percent of the cost to place the ad in the paper. Sylvania was using __________ to promote its products.
A. strategic channel partnership
B. cooperative advertising
C. retail publicity
D. reseller consumer promotion
E. manufacturer incentive advertising
Answer
This answer is hidden. It contains 169 characters.
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