Question

A lending institution requires a small business owner to submit a business plan as part of his loan application. In that, he must describe his business, his marketing plan, his management and personnel, and his financial projections. What graphics might this small business owner include in the document to supplement the written information?

Photographs, drawings (such as floor plans), and maps would be effective in giving readers visual pictures of the physical property, locations, and layouts being described. The personnel structure could be illustrated by using an organizational chart. Scheduling of employees might be shown using a Gantt chart.
Depending on the nature of the financial data, tables for presenting numbers may be appropriate. Bar charts, pie charts, line graphs, etc. may be used to summarize financial information.
Visuals should match the desired objective according to the following recommendations:
Use a table when the reader needs to be able to identify exact values.
Use a chart or graph when you want the reader to focus on relationships.
1. To compare a part to the whole, use a pie chart.
2. To compare one item to another item, use a bar chart.
3. To compare items over time, use a bar chart or a line graph.
4. To show frequency or distribution, use a line graph or bar chart.
5. To show correlations, use a bar chart, a line graph, or a dot chart.
Use photographs to create a sense of authenticity or show the item in use.
Use drawings to show dimensions, emphasize detail, or eliminate unwanted detail. Use maps to emphasize location.

Answer

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