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Question
A local discount store offers customers three options for printing their photos: a self-printing kiosk, one-hour photos, and next-day prints. The most likely reason this type of firm bothers to offer so many different options to its bargain-hunting consumers is because
a. offering alternatives to customers leads to greater consumer satisfaction.
b. some photos take longer to print than others, which allows firms to lower costs.
c. the variance in impatience on the part of the consumer allows the firm to maximize profit.
d. the different alternatives help consumers realize which service offers the best price.
e. the competing stores also offer these same options, so it allows the discount store to remain competitive.
Answer
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