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Question
A localization strategy is based on which of the following ideas?a) There is a convergence in the tastes of consumers in different nations of the world.
b) There are substantial economies of scale to be realized from centralizing global production.
c) Consumer tastes and preferences differ among national markets.
d) There are cost advantages associated with manufacturing a standard product for global consumption.
e) Competitive strategy should be centralized at the world head office.
Answer
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