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Question
A 3M researcher worked with university students to develop the Post-itu00e2u2020u2019 Flag Highlighter. His team evaluated the technical feasibility of the proposed design and determined whether the idea met the firm's new-product objectives. At which stage of the new-product process was this product?
A. idea generation
B. screening and evaluation
C. business analysis
D. new-product strategy development
E. concept testing
Answer
This answer is hidden. It contains 256 characters.
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