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Question
A manager is considering purchasing data from an outside vendor to get a better understanding of the target market for his firm's services. What factors should the manager consider when evaluating the data's usefulness for his needs?Answer
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A.index numbers
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When a researcher combines the "Strongly Disagree" and "Disagree" responses on a Likert scale item to a single "Strongly Disagree/Disagree" percentage, this is an example of _____.
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A.primary and secondary errors
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