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Question
A manufacturer can successfully use mixed branding because __________.
A. it involves giving each product a distinct brand name
B. the segment attracted to the reseller product is different from its own targeted market segment
C. the company uses one name for all of its products for the sake of simplicity
D. it is easy to do
E. it produces lower profits for the reseller and higher profits for the manufacturer
Answer
This answer is hidden. It contains 163 characters.
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