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Question
A manufacturing company is planning to test market its new product, a shampoo. It has tied up with a retailer to research on the product's packaging. The retailer has hired students as interns to observe customers' reactions toward the new shampoo in its stores. All of the research is conducted without directly interacting with the customers. This is a typical example of _____.A. focus group research
B. survey research
C. ethnographic research
D. secondary research
Answer
This answer is hidden. It contains 103 characters.
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