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Question
A market-product grid refers to
A. a visual representation of all products offered within a specific product class.
B. a framework used to compare the relative market share of one firm's product offerings to those of its competitors.
C. a technique that seeks opportunities by finding the optimum balance between marketing efficiencies versus R&D-manufacturing efficiencies.
D. a framework used to relate the market segments of potential buyers to products offered or potential marketing actions by an organization.
E. a technique that helps a firm search for growth opportunities from among current and new markets as well as current and new products.
Answer
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