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Question
A market research firm has conducted a study to determine consumer preference for a new package design for a particular product. The consumers, ages were also noted.
| Package Design | ||||
| Age | A | B | C | Total |
| Under 25 | 18 | 18 | 29 | 65 |
| 25 " 40 | 18 | 12 | 5 | 35 |
| Total | 36 | 30 | 34 | 100 |
a. Which package design was most preferred overall?
b. What percent of those participating in the study preferred package A?
c. What percent of those under 25 years of age preferred package A?
d. What percent of those aged 25 - 40 preferred package A?
e. Is the preference for package A the same for both age groups?
Answer
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