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Question
A market strategy is ________
a) a concerted pattern of actions taken in the market environment to create value by improving the firms economic performance
b) a concerted pattern of actions taken in the nonmarket environment to create value by improving the overall performance of a firm
c) an elaborate and systematic plan of actions to achieve successful market capitalization
d) usually never used by firms that decide to enter a country that has open markets or trade barriers
Answer
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