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Question
A marketer may face lower costs by shipping unassembled goods to a free trade zone (FTZ) in an importing country because
A) locally produced components may not be used in production.
B) labor costs may be lower in the importing country.
C) FTZs levy higher taxes and surcharges on imported goods.
D) ocean transportation rates may not be affected by the weight and volume of the components.
E) duties may be assessed at a higher rate for unassembled goods.
Answer
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Related questions
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Once a researcher has defined the research problem and established research objectives, the researcher should
A) effectively communicate the problem and objectives to decision makers.
B) analyze, interpret, and summarize the results.
C) determine the sources of information to fulfill the research objectives.
D) assess the suitability of available statistical methods for analyzing the data.
E) evaluate the cost and benefits of the research effort.
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What is the first step of the marketing research process?
A) determining the sources of information to fulfill the research objectives
B) analyzing, interpreting, and summarizing the results
C) defining the research problem and establishing research objectives
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E) gathering the relevant data from secondary or primary sources, or both
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Which type of information is Unisys Corporation most likely to be interested in if it gathers information related to ecology, safety, and leisure time and their potential impacts on the division's business?
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________ is traditionally defined as the systematic gathering, recording, and analyzing of data to provide information useful to marketing decision making.
A) Marketing reach
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The ideal approach to multicountry marketing research is to have local researchers in each country, with close coordination and networking between the client company and the local research companies.
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It is helpful for a foreign market researcher to have a skeptical attitude in handling both primary and secondary data.
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The most often used form of qualitative questioning is the survey questionnaire that contains questions with a set of choices from which respondents select their responses.
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One of the reliability problems faced by a marketing researcher who seeks to do secondary research in a foreign market is that official statistics are sometimes too optimistic.
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Explain at least four uses of the Internet in international marketing research.
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A) large financial investment required.
B) limited control over the distribution process.
C) large managerial investments required.
D) limited number of retailers in the foreign country who can be reached.
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C) population growth.
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B) It will increase the significance of small national markets.
C) It will lead to decreased purchasing power.
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E) It will lead to an overall drop in international trade.
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A) South Africa
B) Canada
C) Japan
D) Singapore
E) Britain