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Question
A marketing manager at Ford computed the promotion-to-sales ratio for Ford, GM, and the auto industry itself. She found that Ford's ratio was 2.8%, GM's ratio was 4.5%, and the auto industry average was 6.7%. She then realized
A. she had better find a new job as she had been responsible for these results.
B. she needed to explain these numbers to her boss, especially in relation to the industry.
C. GM shortly would be taking market share from Ford.
D. she spent her promotional dollars effectively.
E. she wasn't the marketer she thought she was.
Answer
This answer is hidden. It contains 245 characters.
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