Question

A marketing manager of a firm with small international sales volume is looking for a middleman who can take responsibility for promotion of the company's products, credit arrangements, physical handling, and market research. Also, the middleman must be able to provide information on financial, patent, and licensing matters. What type of middleman would be the best choice for this marketing manager if he wants to meet his objectives?

A) a manufacturer's export agent

B) an export merchant

C) a trade representative

D) an export management company

E) a complementary marketer

Answer

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