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Question
A marketing mix is the set of technology tools that the firm uses to pursue its marketing objectives in the target market.Answer
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Related questions
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Secure electronic transactions are both _____ and secure.
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_____ is used primarily in B2B to pay for purchases.
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A(n) _____ is an Internet-based company that makes it easy for one person to pay another over the Internet.
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A(n) _____ appears under a Web page and cannot be seen until the page is closed.
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_____ are materials that are used in production in a manufacturing company or are placed on the shelf for sale in a retail environment.
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_____ are arrangements made between e-commerce sites that direct users from one site to the other.
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_____ is commerce, but it is commerce accelerated and enhanced by IT.
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The U.S. government sharing import and export requirements with Canada would be an example of G2B.
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Encryption scrambles the contents of a file so that no unauthorized personnel can read it.
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The theory behind the Long Tail is that e-commerce has a social effect on not only the users of e-commerce, but on society as a whole.
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Digital products are one of the best products to offer in a B2C environment.
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Click-throughs are the count of the number of people who visit one site, click on an ad, and are taken to the site of the advertiser.
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Commodity-like products are the best to sell when dealing with the B2C e-commerce segment.
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Demand aggregation combines purchase requests from multiple buyers into a single large order, which justifies a discount from the business.
Q:
E-commerce is commerce, but it is commerce accelerated and enhanced by IT, in particular the Internet
Q:
If you were to purchase a song from iTunes with your new cell phone, what type of technology would you be using?
A.M-commerce
B.IBuy
C.E-commerce
D.E-trade
Q:
What is the difference between a smart card and a digital wallet?
A.A smart card is a physical device; a digital wallet is not
B.A smart card contains both software and information; a digital wallet contains only information
C.A smart card is stored on the seller's computer; a digital wallet is stored on the client's computer
D.A digital wallet contains a smart card; a smart card is part of the digital walled along with other personal consumer information
Q:
What is a credit-card like device that contains an embedded chip on which digital information can be stored and updated?
A.Smart card
B.E-credit card
C.E-Information
D.Intelligent spending card (ISC)
Q:
What is the term used to describe an ad that appears after you close your current browser window?
A.AdWare
B.E-Marketing ad
C.Online or banner ad
D.Pop-under ad
Q:
What is the term used to describe a small Web page containing an advertisement that appears on your screen outside the current Web site loaded into your browser?
A.AdWare
B.E-Marketing ads
C.Online or banner ads
D.Pop-up ads
Q:
What is the difference between horizontal e-marketplaces and vertical e-marketplaces?
A.Vertical e-marketplaces support commerce between multiple industries; horizontal e-marketplaces support commerce between businesses from the same industries
B.Vertical e-marketplaces support commerce between businesses from the same industry; horizontal e-marketplaces support commerce between businesses from different industries
C.Horizontal e-marketplaces support commerce between businesses and consumers; vertical e-marketplaces support commerce between business and business
D.Horizontal e-marketplaces support commerce between business and business; vertical e-marketplaces support commerce between consumer and business
Q:
What is the process in which a buyer posts its interest in buying a certain quantity of items with specified purchasing requirements and suppliers then compete for this business?
A.Vertical e-marketing
B.Reverse auction
C.Request for bid (RFB)
D.B2B E-mart
Q:
Before you think about technological solutions to business problems or opportunities enhanced by technology, what should you have?
A.A strong understanding of your target customers
B.An infrastructure that can support technological enhancements
C.Financial backing
D.An understanding of customers, supporting infrastructure, and financial backing
Q:
Which of the following models is very small?
A.G2G
B.C2G
C.E-GG
D.B2C
Q:
What is e-government?
A.Marketplaces that support e-voting on current issues
B.A marketplace that facilitates individuals selling products and services to a government entity
C.The use of digital technology to transform government operations
D.One government selling products or services to businesses
Q:
Which e-commerce business model depicts demand driven by the consumer with supply driven by the business?
A.B2C
B.C2B
C.E-CB
D.I-BC
Q:
Which type of e-commerce occurs when an individual sells products and services to a government entity?
A.C2G
B.E-CG
C.I-CG
D.G2C
Q:
Which type e-commerce occurs when an individual sells products and services to a business?
A.C2B
B.B2C
C.E-CB
D.I-B
Q:
Which type of e-commerce occurs when a business sells products and services to a government entity?
A.E-Gov
B.I-BG
C.E-BG
D.B2G
Q:
What type of commerce is possible because of the Internet and is accelerated and enhanced by it and the technology that supports it?
A.E-commerce
B.Every type of commerce
C.I-commerce
D.I-sales