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Question
A marketing plan refers toA. the long-term decisions made to implement the marketing program and the monitoring of those decisions.
B. a technique that marketing managers use to quantify performance measures and growth targets to analyze their firm's strategic business units (SBUs) as though they were a collection of separate investments.
C. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
D. the detailed day-to-day operational decisions essential to the overall success of marketing strategies.
E. a road map for the entire organization for a specified future period of time, such as one year or five years.
Answer
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