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Question
A marketing research company categorized Jane as an early adopter. Which of the following is true of Jane in the context of early adopters?
a. She will wait until uncertainty about a new product is resolved before buying it.
b. She will be well integrated into her social system.
c. She will have a skeptical attitude toward new ideas.
d. She will have a low potential for opinion leadership.
Answer
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Related questions
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a. sponsorship.
b. product modularity.
c. a bundling relationship.
d. disintermediation.
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b. market skimming
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In crafting an advertising message, firms must focus more on making the advertisements entertaining and memorable rather than on providing a significant quantity of informative content.
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If a firm willingly cannibalizes its existing products with more advanced products, the firm can make it very easy for other firms to achieve a technological lead large enough to prove persuasive to customers.
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Managers of lightweight teams are normally junior or middle management employees.
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