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Question
A marketing research company categorized Jane as an early adopter. Which of the following would be true of Jane in this context?A. She does not adopt an innovation until she feels pressure from her peers.
B. She is well integrated into her social system.
C. She has a skeptical attitude toward new ideas.
D. She has a low potential for opinion leadership.
Answer
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Related questions
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D. the product design is adopted by the majority of producers.
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Technological innovations increase:
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Once a new product design becomes a dominant design:
A. the product is no longer profitable.
B. it becomes difficult for competitors to imitate.
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D. the product design is adopted by the majority of producers.
Q:
Iris is quite skeptical about new innovations and is most likely to adopt something new only after experiencing peer pressure to adopt the new innovation. However, she is not so risk averse that she will wait until all uncertainty of a new technology has been resolved; she is willing to accept a little uncertainty if her peers already use the product. Which of the following adopter categories does Iris belong to?
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D. the early majority market is ready to buy the product.