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Question
A marketing strategy refers toA. the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
B. the tactical decisions made to implement the marketing program.
C. a technique to quantify performance measures and growth targets of a firm's strategic business units (SBUs).
D. a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
E. the detailed day-to-day operational decisions.
Answer
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