Question

A. McDonald's focus is on the U.S. market, and it currently has no plans to participate in global markets.
B. McDonald's success in the global market has been achieved by offering the U.S. menu worldwide.
C. McDonald's global market success reflects their willingness to adapt their menu to local tastes and culture.
D. McDonald's has been successful in Europe, but has failed to achieve consumer acceptance in other regions of the world.

This question is taken from the Beyond Our Borders boxed material for this chapter. The box indicates that McDonald's adapts and blends their values into the local culture. If you hope to get involved in global trade, it's critical to be aware of the cultural differences among nations.

Answer

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