Question

A McDonald's franchise includes the right to use McDonald's many trade names, specifications of the product to be sold, operating methods, marketing plan, and national advertising. Franchisees pay to the franchisor both an up-front fee to obtain the franchise rights and a percentage of gross sales. Which of the following types of franchising does this situation illustrate?

A. Conversion franchising

B. Trade name franchising

C. Business format franchising

D. Product distribution franchising

Answer

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