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Question
A measure of the number of times a brand receives a mention on social networks within a specific time frame is called:A) buzz frequency.
B) frequency.
C) reach.
D) brand buzz.
Answer
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Related questions
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A) account executive.
B) creative.
C) account planner.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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One of the problems with the percentage of sales budgeting method is:
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The product positioning strategy based on how a product is used is the ________ positioning approach.
A) product attributes
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