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Question
A mission statement should beA. short-term.
B. inspirational.
C. fact-based.
D. complex.
E. permanent.
Answer
This answer is hidden. It contains 79 characters.
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A. are most effective because they work so well for global campaigns.
B. contain no information to help consumers.
C. do not appeal to either men or women.
D. wear out quickly, boring the consumer.
E. don't appeal to the Generation Y cohort.