Question

A multi-domestic corporate-level strategy is one in which:

a. a corporation chooses not to compete internationally but where there are a number of international competitors in the firm's local marketplace.

b. the firm produces a standardized product, but markets it differently in each country in which it competes.

c. the firm customizes the product for each country in which it competes.

d. the firm competes in a number of countries, but it is centrally coordinated by the home office.

Answer

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