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Question
A new beverage by Snapple is currently being sold only in the western United States. Over the next year, Snapple plans to introduce the beverage into areas in the Midwest, and then the eastern U.S. This distribution strategy during commercialization is referred to as a
A. limited rollout.
B. phased rollout.
C. regional rollout.
D. market-product expansion.
E. phased commercialization.
Answer
This answer is hidden. It contains 38 characters.
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