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Question
A new form of resonance advertising that reassures consumers looking for value that branded products have stood the test of time is:A) comfort marketing.
B) highlight marketing.
C) buzz marketing.
D) stealth marketing.
Answer
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Related questions
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C) account planner.
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Successful global integrated marketing communication campaigns include all of the following tactics except:
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Quantitative methods of developing a marketing communications budget rely on computer models or simulations.
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A) marketing dollars may not be spent efficiently.
B) there is little flexibility in how marketing dollars can be spent.
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One of the problems with the percentage of sales budgeting method is:
A) deciding on the percentage level.
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The product positioning strategy based on how a product is used is the ________ positioning approach.
A) product attributes
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When Mercedes Benz promises the finest luxury automobile, the positioning approach being used is:
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