Question


A paid advertisement for the Texas Department of Economic Development - Tourism Division invited readers of a magazine to mail in a postage-paid reply card that was included with the ad, visit the state's website, or use a toll-free number to request more information about vacation destinations in Texas. The primary purpose of this ad was __________.
A. direct order fulfillment
B. to make a public service announcement
C. indirect order generation
D. lead generation
E. digital communication

Answer

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