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Question
A plan of action designed to provide a product or service with unique attributes that are valued by consumers
Answer
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Related questions
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Individual processes that ultimately give meaning to stimuli that confront consumers are known as
a. perceptions.
b. motivations.
c. attitudes.
d. opinions.
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CRM is the business version of
a. the Ten Commandments.
b. the Bill of Rights.
c. the Golden Rule.
d. Maslows Hierarchy of Needs.
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Sally is a new customer at Fit and Strong, a training facility for marathon athletes. Upon entering the business, the receptionist asked Sally to fill out a customer profile questionnaire in order to collect data for company files. What information is likely to be asked of Sally?
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A small business can facilitate the orientation process by providing an employee handbook, which outlines the company's practices and procedures.
a. True
b. False
Q:
Small firms need to identify their distinctive advantages if they are to recruit outstanding prospects successfully.
a. True
b. False
Q:
The purpose of job instruction training is to help supervisors eliminate employees who are weak hires.
a. True
b. False
Q:
Which percentage of recruiters and human resource professionals report that they research job applicants online using Facebook?
a. 92%
b. 58%
c. 31%
d. 20%
Q:
Lindas high standards and expectations of employee excellence is typical of ____ leaders.
a. team builder
b. general
c. populist
d. paragon
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Margaret has launched a new event planning company with four employees. With the growth in sales and personnel, the next step of growth will involve
a. increased direct supervision.
b. improved quality management.
c. intermediate supervision.
d. more formal policies.
Q:
Marvin has just launched a consulting business. Business has been slower than expected. What advice would you give Marvin?
a. Post an ad in the local newspaper.
b. Tap into his personal and professional network.
c. Find a different line of work.
d. Take a full-time position with a company while he builds his business part-time.
Q:
The motivation to take domestic products to foreign markets is more relevant today than in the past.
a. True
b. False
Q:
Increasingly, small firms find that they must locate their operations abroad if they are to keep their contracts as suppliers to large companies.
a. True
b. False
Q:
A cross-border acquisition is less demanding than a greenfield venture.
a. True
b. False
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Dustin had contracts for web designs in Japan and France and therefore has decided to start a business. The company will be reaching an international market strictly through online operations. Based on this type of global business, what organizations could offer advice to make this business feasible?
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Describe the role trade intermediaries play in assisting small businesses that choose to go global. Identify the types of trade intermediaries that are most useful to small businesses.
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Selling products produced in another country to buyers in the home country
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Patty has been in operation for 5 years with a seasonal business, Pattys Pickin Patch, offering U-Pick organic vegetables in season. Other services include hay rides around the farm and a corn maze. For each basic type advertising, discuss what Patty would use and how would these types benefit the company?
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Interacting online with other users who share common interests
Q:
A word, phrase, or image that a user may click on to go to another part of a document or website or to a new document or website
Q:
When a stock sale is restricted to private placement, an entrepreneur can avoid many of the demanding requirements of the securities laws.
a. True
b. False
Q:
Cameron has applied for a loan to expand his young business. When bankers look for evidence of whether he will be able to repay a loan, they usually base their assessment on
a. what Camerons firm has done in the past.
b. what Cameron says the firm will do in the future.
c. the opinion of investment analysts.
d. the business plan of the enterprise.
Q:
Qualified small businesses that cannot obtain business loans through normal lending channels can get loans directly from the SBA through its 7(a) Loan Guaranty Program.
a. True
b. False
Q:
The percentage-of-sales technique is an effective method for a new company to estimate asset requirements because asset-to-liabilities ratios tend to be relatively constant within an industry.
a. True
b. False
Q:
For Webster to understand how his company performed during calendar year 2012, he must begin with firms financial position on:
a. January 1, 2012.
b. July 1, 2013.
c. September 30, 2010.
d. June 30, 2011.
Q:
Depreciation is the cost of a firms land and building allocated over its useful life.
a. True
b. False
Q:
Liquidity represents the degree to which a firm can meet maturing short-term debt obligations with available working capital.
a. True
b. False
Q:
Partners always share profits and losses equally.
a. True
b. False
Q:
There are no limits on the owner's personal liability in a sole proprietorship.
a. True
b. False
Q:
Partners must contribute capital or assets to form a partnership.
a. True
b. False
Q:
Incorporation will not protect a firms owners from liability if it is used to perpetrate a fraud, skirt a law, or commit some wrongful act.
a. True
b. False