Question


A prototype is a
A. miniature version of an actual new product used in concept testing to identify any changes that need to be made prior to its commercialization.
B. full-scale operating model of the product under development.
C. sample of a new product given to prospective customers and opinion leaders used to generate awareness prior to the product's commercial release.
D. simulated operating model of the product given to consumers to use in full-scale field testing.
E. digital version of a product produced in multiple shapes, colors, and sizes to determine which version of the product customers like best.

Answer

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