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Question
A pseudo-event is .A. an unexpected and unplanned event
B. an exclusive gathering for society's most fashionable people
C. any activity held for the sole purpose of getting media coverage
D. any illegal fund-raising circumstance
E. any political event that occurred during the Cold War
Answer
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The television network ABC is owned by Disney.
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A public relations firm looking to make full use of the Internet can .A. encourage clients to use social media tools like Facebook and Twitter to interact with audiencesB. edit Wikipedia entries for its client's benefitC. hire apparently independent bloggers to promote productsD. create a blog where corporate executives can report company news and share their own observationsE. All of the options are correct.
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Former president Richard Nixon used PR techniques to restore his tarnished image after he left the White House.
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Which statement about copyright law is true?
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B. Companies like Disney are huge supporters of getting their material into the public domain.
C. Corporate owners spend lots of money getting Congress to shorten the length of copyright protections.
D. The original idea behind American copyright law was that authors would have a
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E. Copyright laws have remained virtually unchanged since they were written in the eighteenth century, being adapted without debate to new media.
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B. It led to a public backlash that ultimately supported greater protection of a free press.
C. It was passed by a political party in power to undermine efforts by an opposing political party.
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B. The ways economists become political candidates
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is the theory that people believe others are more affected by media messages than they are themselves.A. Cultivation effectB. Agenda-settingC. Third-person effectD. Textual analysisE. Spiral of silence
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If someone has never been the victim of a violent crime and lives in an area that has very low rates of violent crime, yet still feels he or she is at a high level or risk for such crimes after watching a lot of Law &Order, this might be an example of .A. the cultivation effectB. agenda-settingC. political economyD. textual analysisE. audience studies